Use what your people know to quickly uncover trends, emerging business risks and opportunities.
Crowdcast Social BI solutions provide a more accurate way to gauge what’s really going on. It’s also a more effective way to develop and evaluate courses of action. Once you choose your plan of action, you can even use crowdcasts to monitor and fine-tune the effectiveness of your program.
Case
$60Bn drug maker uses Crowdcast to identify, and monitor risks in real time using the first-hand knowledge of your employees.
Challenge
Identify macro trends and keep continually monitor the state of key driving factors for their business. Predict critical regulatory decisions to better plan their reaction strategy.
Impact
Significant top line gains due to improved responsiveness to external factors, such as e-prescribing and the Medicare donut hole.
Stakeholders
Heads of Corporate Strategy and Marketing.
Participants
Pipeline and inline analysts, sales and marketing, new business development.
Results
| Before | After |
|---|---|
| Likelihood and impact of macro trends, such as e-prescribing and demand for comparative medicine, were assessed in an ad hoc manner that lacked a process and an audit trail for future learning. | Over 80 participants across the New Business Development organization participated in quantifying the impact of identified risk factors. |
| Once programs to address strategic risk were put in place, there was no way to proactively monitor their efficacy. | Crowdcast forecasts are living records of changes in environment. Stakeholders were able to monitor program performance against preset targets and fine-tune as new information became available. |
| Forecasts were based on complex, at times poorly documented models. | Participants provide rationale as qualitative comments in support of their beliefs as comments, which can be accessed via dashboards. |