Need to decide which projects to fund more aggressively? Ramp down? Or even cancel? Ask your people. They know.
Case
Electronic Arts (NASD: ERTS) increases revenues due to product quality improvements and more optimal marketing spend.
Challenge
Identify winning and losing products sooner by improving visibility into the performance of games 6 to 12 months prior to launch. Improve sales and marketing resource allocation.
Impact
$15 to 25M of incremental revenue due to backing blockbuster games.
Stakeholders
Studio heads, marketing and product managers.
Participants
R&D, QA, marketing, publishing from front line employees up through SVP level.
Results
| Before | After |
|---|---|
| Product launch plans were established by heads of studios and marketing leads. | Using Crowdcast, over 400 employees across the organization forecast ship dates and product quality. Results are 31% more accurate than official forecasts. |
| Incentives tend to be over-optimistic. | Incentives tend to be truthful. |
| Plan is updated at monthly meetings, regardless of availability of new information. | Crowdcast reflects real-time updates as soon as information becomes available, allowing stakeholders to take corrective action sooner. |