Strategic Analytics for E2.0

Last month, many of the Crowdcast crew went to Enterprise 2.0 in Boston.  Thanks to the generosity of Samuel Driessen, the 2.0 Adoption Council, and the organizers of the conference, Mary Abraham got to go as well.  Mary writes a great blog, called  Above and Beyond KM: A discussion of knowledge management that goes above and beyond technology.

Mary kindly did a quick write-up of a panel at which I spoke.  Called ‘Strategic Analytics for E2.0,’ it focussed on using data to understand how social networks work within the enterprise and how to optimize their activities.  There are two ways to interpret this effort.  One, which is the approach most of my co-panelists took, is that social activities in the enterprise are passively creating a massive amount of data.  This data, if mined properly and presented to the right people, can create an enormous intelligence source never before accessible.  This allows for one kind of more agile enterprise.

The other, and this more closely aligns with Crowdcast’s point-of-view, is that in a more social enterprise, it is natural to harness the tacit knowledge of your employees and partners.  It is now possible to find the right people of whom to ask key business questions, and to take their social intelligence and create the new wave of business intelligence from it.  It is possible to surface knowledge where it exists, rather than relying on the org chart and isolated pockets of social knowledge.

Mary summarized the discussion so nicely that I won’t repeat it here.  Instead, I suggest that you check out her post.