The Difference Between Data and Insight
Posted on by matt
At TED, the speakers are as remarkable as their talks. In her blog post titled Transformative Transparency, Ogilvy PR’s Virginia Miracle called out Monitor 360‘s Doug Randall, who gave a presentation in which he described an on-going project Crowdcast is doing with Monitor 360 for the intelligence community around crowd sourcing insights from people on the ground to inform critical military decisions:
The difference between Data and Insight was the topic of a 5 minute TED U talk by Monitor 360′s Doug Randall. He told the story of the US Government having access to reams of data, but relying on on the ground, crowd-sourced insights to combine with that data to make decisions related to military strategy. Algorithms can not replace the value of human instinct. The key to culling the insights is asking the right questions and tapping into the right “crowd.”
So nice to see the concepts that we’ve obsessed over and worked to champion make a showing at an amazing event like TED.