Crowdcast in the New York Times

Crowdcast was featured today in a story in the New York Times by Claire Cain Miller. The best part:

During a pilot period, five large companies, including Warner Brothers and General Motors, have been using Crowdcast to predict revenue, ship dates or new products from competitors. About 4,000 bets have been placed, and predictions have been about 50 percent more accurate than official forecasts, Ms. Fine said.

At a media company with a new product to ship, 1,200 employees predicted a ship date and sales figures that resulted in 61 percent less error than executives’ previous prediction, according to Crowdcast. A pharmaceutical company asked a panel of scientists and doctors to predict regulatory decisions and new drug sales using Crowdcast, and they were more accurate than the company’s original prediction 86 percent of the time.