Forrester paper on Prediction Markets

Forrester published a paper on Prediction Markets about 3 weeks ago, well worth a read.

The paper highlights:

• The history of PM
• Why PM are a useful addition to the “market research toolbox” (I also think that they are a valuable addition to any risk mitigation toolbox
• Success factors for a good PM
• Some examples of where PMs don’t work (one’s tongue in cheek, I hope :-) : “Will my wife get pregnant in the next three months?”)

Excellent presentation, callouts, graphics as you’d expect from Forrester, and something you definitely want to leave with a customer on a visit.